Wednesday, April 27, 2011

CHALLENGE Butter

Some of you may be following my adventures in couponing. Recently I was out of butter, and I had a coupon for Challenge brand butter so I picked some up. I did not read the fine print on the label and we were very surprised when we opened it for waffles one morning and saw specks in it! The specks turned out to be garlic and herbs - a fine idea in general, but not for morning sweets. So I wrote to them on 4/27.

Hello! I recently purchased Challenge butter for the very first time because of a coupon I had, so I wanted to let you know that aspect of your marketing is working!
What I also wanted to make you aware of is that when we opened the butter were quite surprised to see all the specks in it. I had bought Tuscan Style and did not realize it contained other ingredients like garlic and herbs. It is not a bad idea to include those things, however I failed to read the very tiny type on the small banner on the left. Unfortunately this style of butter doesn't work too well for waffles in the morning! HA! Now I am not sure what I was expecting with Tuscan Style butter, but having no other experience with your brand it didn't occur to me there might be other ingredients. I think you should redesign the label so newbies like me won't buy the wrong kind by accident.
Shana

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